Aug 202010

ADMSP Magazine Cover

On August 10th, 2010 the City of Miami Beach’s Historic Preservation Board (“HPB”) Unanimously Approved ADMSP’s Preliminary and Landscape Plans Submitted by ADMSP on July 12th, 2010.


ADMSP’s board of directors, management, donors and volunteer board are pleased and thankful for the unanimous approval of the preliminary and landscape plans. The preliminary and landscape plans were developed by Les Beilinson from BeilinsonGomez Architects in conjunction with the landscape architect Orlando Comas based upon ArquitectonicaGEO’s landscape design concept.

The City of Miami Beach has informed ADMSP that it has until May 13, 2011 to obtain the building permit and then 30 days following, on June 13, 2011, to provide proof of funding. The Chairman of the Board of Directors of ADMSP, Peter Saile states that he is “confident that ADMSP will meet all required conditions on or before the required dates and thanks the Manager of the City of Miami Beach, Jorge M. Gonzalez and his staff for the good cooperation between him, his staff and ADMSP”.

Saile states that the HPB’s first unanimous decision in favor of ADMSP’s development of a sculpture park happened in December 13th, 2005, which makes this HPB decision, one of the high points in the development process.

He further states that the Altos Del Mar Park property that began with the Tatum Brothers has now shifted again and has become an important focal point in debates over preservation for the State of Florida and the City of Miami Beach. As the last remaining undeveloped land, ADMSP intends to keep the conservation legacy by adding an aesthetic experience with minimal environmental interventions, beautiful landscaping and much needed free community programming.

“By approving ADMSP’s preliminary and landscape plans, the HPB has allowed ADMSP to fulfill yet another step in furtherance of its mission”, Marlene Saile, Esq. said.

The next step for ADMSP is the application for the building permit with the City of Miami Beach’s Building Department by October 30, 2010. The permit must be obtained by April 15, 2011 in order for ADMSP to meet its goal for a grand opening in November of 2011.

About ADMSP:

ADMSP is devoted to developing a sculpture park with community programming that will transform North Beach into a community, cultural, tourism and travel destination elevating the quality of life and economy for all. We will do this by: (i) utilizing subtle interventions and ecologically harmonious materials, trees and plants thereby conserving the land; (ii) providing exhibitions of sculpture from established artists from the 19th, 20th and 21st centuries; (iii) providing community programming to include art, fitness, and entertainment.

ADMSP will create a unique park that meets the needs of the present without compromising the needs of the future by utilizing subtle interventions and ecologically harmonious materials. The design takes
into account that Miami Beach is a barrier island formed by an accumulation of sediment on limestone shoals; that the property is ocean front property within the urban framework of the North Beach community, all of which inform the aesthetics and layout of the space: An allée, dunes, a maritime planting palette and butterflies provide a landscape design appropriate to the site making ADMSP as unique worldwide as is the site. ArquitectonicaGEO’s design concept is an abstract interpretation of forms found in south Florida limestone geology, parkland and urban life!

ADMSP is located at the Historic Altos del Mar district east of Collins Avenue (A1A Northbound) between 76th Street and 77th Streets.

ADMSP is for everyone!

Social Community Network
ADMSP has created, a social network for anyone interested in community, the arts,
sculpture, Miami Beach, North Beach ADMSP, nature, philanthropic work and all things ADMSP. It is a place to join groups and upload art, writings, projects, presentations, videos, music and much more. Join us!

ADMSP will be open daily from 10 a.m. to sundown 365 days.

Admission is free to all.

Aug 092010

Hello Everyone,As you all may know, ADMSP is now at the stage where it has to obtain approval of its preliminary plans from the City of Miami Beach’s Historic Preservation Board.

For a bit of background, on May 13, 2010 Miami Beach’s City Manager, Jorge M. Gonzalez, approved the preliminary plans after review with all of the pertinent city staff. See:


With that submittal, ADMSP included full landscape design plans
that were created by Orlando Comas A.S.L.A., Landscape Architect. See:[youtube=]
We outlined that the next steps were:

1. A neighborhoods meeting for the North Beach Community to give us their input on the landscape plans on August 5th, 2010; and

2. A HPB meeting to obtain the approval from the HPB of the landscape plans on August 10th, 2010.

So we had the neighborhoods meeting on the 5th at the Normandy Shores Park and Pool Community Room and it went great. The community of North Beach loved Les Beilinson’s and Orlando Comas’s presentation outlining the preliminary plans and the landscape plans. The community of North Beach loves the project and supports it 100%. We are happy about it and it motivates us to succeed.From ADMSP, we all say: Thank you to the community of North Beach for supporting ADMSP. Together we will make North Beach become the center of art travel and tourism elevating the economy and quality of life for all in North Beach and Miami Beach as a whole.

We also got several questions at that meeting that we thought we would put together for you in a Q&A. See:

[slideshare id=4925089&doc=admspqa-100808173210-phpapp02&w=500&h=550]

Wish us luck and let us know if you have more questions.

Marlene Saile, Esq.
President/CEO ADMSP

Jul 282010

ADMSP Magazine Cover

Reflecting Back and Looking Forward…I find that I am standing right in the middle. It
makes me be in this moment, a moment that will become the past so quickly.
So now I come to the reflection of time. Almost one year ago ADMSP started on a
road to work
with volunteers. Almost all charities do and why not? The task is easier said
than done but more rewarding than said when done.

Since ADMSP is about an aesthetic experience beyond the traditional museum
audience, it was
thought why not work with volunteers who are students and see if they are able
to make out of the experience a platform they can cross over into a full time
paid position? The pilot program “ADMSP College to Work” was born and
started last year in September. It has been a real learning experience in that
the question became how to learn best using Web 2.0 technologies.

I really did not know how it would go and when you don’t know how it goes, what
do you do? You make a plan. So it began with a plan. The plan was to work with
mass communications students since ADMSP really needed to begin creating
awareness about its project beyond the small group of people who knew about it
in Miami Beach, Florida. Seamlessly, several of these students appeared and we were
off. It was really the time when Facebook overtook My Space and Twitter became
the talk and everyone said: don’t you have a Twitter account? No, we did not.
So the ideas started to drop out of the sky into the plan as small rain
droplets fall on a growing meadow and today we have more than the garden
variety Twitter account.

Since my husband and I wanted to go to Berlin, Germany to raise the funds for this
project, after my volunteer team was assembled, we decided that we would
communicate via e-mail. The volunteers would do their work from their homes and
their own computers 2-6 hours per week.

I wrote up the first public relations campaign for us and we were doing social media.
It’s pretty cute now that I look back on it.

The campaign went great as it was basically a trial run to learn the insides
and out of Facebook, Twitter, WordPress, Stumbleupon and others.

But how do you teach inexperienced students the ins and outs of the social
media of Twitter. The myth that generation Y grew up with the internet and that
they automatically know how to work a Twitter account is just that, a myth.
There is so much more to Twitter than meets the birds-eye,
specially when you are using a Twitter account to create awareness for a community
project that no one knows about.

So it became clear that we are not doing social media, we are practicing social
media! How does it work? In order to know how it works, you just have to do it!
Since we have time until our opening, why not practice? We need to learn, so
why not learning by doing? By the time we open, our volunteers who have made it
to the finish line (that’s another story) will definitely know social media
inside out.

We started learning our 1st campaign with presentations. Some very general ones

We also got into the details:

We have come a long way. Presentations are great but they are also limited. I
had to email them
and it was hard to figure out who got what when and where but more importantly,
who read what and did they implement the instructions?

We moved onto mind-maps and google docs and still the limitations where
evident: who got what when and where but more importantly, who read what and
did they implement the instructions?

So after more reflecting the answer was so evident. We have been working with
web 2.0 all along. We needed our own working website and I made one. Today as I
stand and reflect back, I look forward. I am happy to see that we found an
answer. Our own working website is a secret of
course because it is our workplace but I can definitely tell you that it works

As I stand here in the middle today, I look forward to seeing how this website
will evolve and make our practical learning at the “ADMSP College to Work
Program” very easy to manage so that the program becomes very successful.

Beyond a traditional museum audience!

Marlene Saile, Esq.
President/CEO ADMSP

Jul 202010

ADMSP- Magazine Cover

The experiences the work at ADMSP has afforded me this week truly pulled my
heart strings.

In addition to all the artists who are getting their art out to the world, there are just as many
philanthropists and volunteers who are selflessly trying to help make
the world better – one person at a time.

With the horrible catastrophe of the Gulf Oil Spill, many are taking a proactive approach and are doing their
part to minimize the effects of the spill. More surprisingly still, is
how social media has taken the place of the old fashion “names on a
clipboard” method to taking a stand.


Because ADMSP will have philanthropy efforts within the park, learning about the different ways people are
making a difference will help ADMSP make positive changes in our

Those of you who contemplate the state of the world and feel overwhelmed with the issues, this week I learned
that even one person can move a whole nation if you propose it! Little
efforts make big differences!


Altos Del Mar Sculpture Park is a labor of love selflessly designed and created in the hopes that it will
brighten the lives of the Miami Beach community and beyond.

Philanthropy and volunteerism are important elements to living a happy and fulfilling life. Stepping out
of our little space and sincerely extending a helping hand to a cause or
a person builds you as a person as well put your life into proper
perspective. It is very easy at times to drown in a glass
of water. When you go out into the world, even if the “world” is the
elderly neighbor down the street, all of a sudden that
promotion that didn’t come through, unexpected pay cut, late light bill,
or any of life’s little problem, soon fades and seems manageable.

Take a hint from these amazing kids!


Jul 152010

ADMSP- Magazine Cover

Miami Beach’s City Manager, Jorge M. Gonzalez, approved the preliminary plans on May 13, 2010 after review with all of the pertinent city staff. See:


“With the submittal to the HPB of the Landscape and Preliminary Plans, we are now at our next step in our journey to make this dream come true”, said Marlene Saile, Esq, President and CEO of ADMSP.

With this submittal, ADMSP has included full landscape design plans that were created by Orlando Comas A.S.L.A., Landscape Architect. See:


The next steps are:

1. A neighborhoods meeting for the North Beach Community to give us their input on the landscape plans on August 5th, 2010; and 2. A HPB meeting to obtain the approval from the HPB of the landscape plans on August 10th, 2010.

“ADMSP would like to thank Jorge M. Gonzalez, the City Staff, the members of the HPB, Les Beilinson, Orlando Comas and everyone else involved for all of your priceless contributions to the collective effort to achieve yet another milestone in ADMSP’s development towards achieving its mission”, said Peter Saile chairman of ADMSP.

Continue reading »

Jul 142010

ADMSP- Magazine Cover

Art and artists are amazing. Every day while working on my plan here at ADMSP headquarters, I find new and inspiring ways people are finding to express themselves. One genre in particular that caught my eye was featured in Life Magazine Onlineshowcasing the most wonderful, weird and most modern sculptures.

In order to steady my heart rate after viewing some of these jarring and neck-jerking images, I headed off to find more in hopes to come across some that can top what Life Magazine featured.  On YouTube, I found this great little montage of a light embedded on a sculpture.

In my work this week, I found myself in awe at all the ways people are finding in order to give their work an edge.  More than that, I was impressed at how so many are not allowing themselves to be limited and are exploiting every available resource in order to get their art out there.

We at we welcome all artists and are eager to find new talent in unlikely places.  Despite professional opinions and views on what is “art” and what is “good art,” I find all forms of expression worthwhile and meaningful.

Everybody who sets out to create is expressing something that is very relevant and personal to them. Because so much of the artist goes into the piece, I respect and admire all works of art, even if its meaning eludes me.

This week I gained a new found appreciation for this broad and welcoming form of expression known as sculpture art and hope I can relay that passion to all of you through ADMSP!

Jul 072010

ADMSP- Magazine Cover

Professionals beware!  ADMSP  is on LinkedIN! Well, we always have been but I’m excited about it because of the fact that it has been incorporated into my Campaign.

What is LinkedIN?

For those of you who are unaware of what LinkedIN is and would like to know, let me first begin by welcoming you back from under the rock you’ve been under.

Now that you have rejoined civilization, allow me to fill you in on some of the basic things that have gone down since you’ve been gone:

Barack Obama is now president.

Larry King retires from Larry King LIVE!

Movies are now in 3D…I know, MEGA cool!

The FIFA World Cup is in progress and…

I turned 27 and LinkedIN has become the leading site for professionals to come and network.

It is important to mention the significance of LinkedIN in a blog because of its flexibility.  The site can make virtually anyone look like a blue collar professional in his/her field by using the array of applications and features the site offers.

Anyone from a New York hot dog vendor to Apple exec designing the I Phone 4 can benefit from being “linked in” LinkedIN.

Take a look at the site’s impact in the video below from the geniuses at The Common Craft Show:

The key thing is how the site is helping me position myself as an expert in my Social Media Creations field within ADMSP.  Due toADMSP’s campaign to create awareness and build an audience, I am using LinkedIN as means to connect with art curators, lovers and dealers, philanthropists who are promoting their own companies/non profits, environmentalists, volunteers, and even musicians and event planners. All of these groups (and many more) have something in common with ADMSP and I am reaching out to them viaLinkedIN.

On my LinkedIN profile, I have tweaked and searched for ways to attract these groups as well as present myself and ADMSPeffectively.  These methods are so people can find me when searching any of the areas ADMSP will feature.

Every week I will work on improving my profile and learning LinkedIN inside  and out.  I look forward to sharing all these cool features with you and hope to catch you on LinkedIN soon!

Jun 022010

ADMSP- Magazine Cover

The City of Miami Beach has officially signed and approved the preliminary plans submitted on January 15th, 2010 by ADMSP. The preliminary plans included full-color renderings and highly detailed drawings of the site plan by Les Beilinson from Beilinson Gomez Architects.

Here are more renderings to look at…

Miami Beach’s City Manager, Jorge M. Gonzalez, approved the preliminary plans on May 13, 2010 after review with all of the pertinent city staff. These plans now reflect the city’s input such as the sleek logo sculpture on Collins and a modern curved pergola.

Within the plans, the city manager got a very early peek of what the park lay-out will look like. Beautiful, high detail, full color renderings were included illustrating the Butterfly Vivarium, the Entrance Pavilion, the Tree Allées, the Lawn and the Pergola among others. The city’s observations also mentioned providing more room for the Tree Allées to grow and a re-oriented Pavilion and parking lot to better accommodate pedestrians. Gonzalez has been the city manager since August 2000 and has now etched his name in history by approving the plans.

ADMSP is now allowed to move on to the next phase of the project! The next step will be submittal to the Historic Preservation Board. In this submittal, ADMSP must include full landscape design plans that will be created by Orlando Comas A.S.L.A., Landscape Architect.

Comas, a brilliant and highly creative visionary, will design the landscape plans that will go the Historic Preservation Board pro bono. Currently he is one of South Florida’s best kept secrets in creating lush, tropical oasis in private residences, resorts, and parks. He has graciously joined the ADMSP team to prepare these plans that have a 60-day deadline from the time the Preliminary Plans were approved or July 12, 2010.

Comas is a natural creating these enchanting and soothing outdoor areas and who will put into effect ArquitectonicaGEO’s landscape design concept into the current preliminary plans that Miami Beach is a barrier island formed by an accumulation of sediment on limestone shoals and that the property is ocean front property within the urban context of the North Beach community.

ADMSP is naturally divided into natural rooms: the Dunefield, the Maritime Garden, the Tree Allées and the Lawn. The sculpture rooms have different colored meandering paths where the sculptures are exhibited which the user can navigate. At the center is the lawn where the community programs will take place. At the entrance the park will feature admsp’s logo as a “jungle gym”. A living, touchable, playful sculpture for all that will be commissioned by ADMSP.

Comas will now choose the trees for the Tree Allées, the maritime planting palette for the Maritime Garden, the grass for the Lawn, the dunes and their coastal plantings for the Dunefield.

In addition he will choose the recycled materials that will become the pathways using recyclable sustainable landscaping materials creating a variety of display areas for the sculptures. These surfaces protect high traffic areas from foot traffic, and reduce irrigation demands. The plans will also include the design of state of the art public amenities.

The Preliminary Plans are the new vision of the ADMSP team and the city. Many talented and well-established professionals, entrepreneurs, community leaders and activists have joined together in the hopes to bring ADMSP to fruition in the very near future. In their common objective, a positive and prosperous synergy has been very fortunate to occur and the park’s design and structure has been in very caring hands.

The plans are actually the†closest visual to the actual lay out of the space anyone has seen thus far. For anyone who has driven by 75th through 77th Streets on Collins Avenue, will clearly see what a make over ADMSP will be to the area by looking at the preliminary plans.

ADMSP would like to thank Jorge M. Gonzalez, the City Staff, Les Beilinson, and everyone else involved (you know who you are!) in the collective effort to achieve yet another milestone in its development towards achieving its mission: THANK YOU!

ADMSP will build the first sculpture park of its kind in the world, as it will feature:

1) FREE changing exhibitions of sculpture from established artists from the 19th, 20th, and 21st centuries.

2) FREE community art classes, fitness and entertainment.

3) 365 days per year in the North Beach section of Miami Beach.

ADMSP will transform North Beach into a community, cultural, tourism and travel destination elevating the quality of life and economy for all.

Since its inception in 2004, ADMSP has been creating the environmental conditions that will lead to better social and economic circumstances in North Beach with its mission to build a place that although at first glance is a landscaped gallery space, upon further inspection it reveals itself as an important community installation with cultural, social and economic implications that extend well beyond the sculptures and the traditional museum audiences- for EVERYONE!

In the book The Tipping Point, Malcolm Gladwell postulates the “Power of Context” in that “Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur” and how they lead to social, cultural, community transformations that are positive in nature.

The ADMSP project is the perfect opportunity to observe the transformation of an impoverished and crime-ridden community, by changing the social landscape of North Beach in Miami Beach, into a thriving community rich with community and social programs.

While ADMSP waited for the city’s decision, it embarked on its second social media campaign aimed at creating awareness about ADMSP and its mission. ADMSP’s newest campaign set to begin on June 1st, 2010 will be happily called: “This is Focus Focus (not Hocus Pocus)!” The new campaign will concentrate on filtering and fine-tuning all the applications and tools available through all the social media platforms to deliver a clear, concise message. ADMSP is set to open on November 15, 2011.

See the Preliminary Plans video here.

May 102010

ADMSP- Magazine Cover

Dear Friends,

If one aspect of my entire job at ADMSP is the most challenging, it would be understanding site analytics and how to improve it.

Overall, Google Analytics and all the other site tracking tools that tell a site owner all the stats he or she needs to know in order to make their site traffic increase has always been what has caused me the most struggle.

Additionally the concepts associated with Feed, RSS and all the other methods of sharing are hard for me to grasp. This week I’ve had to face Feedburner head on and I am burned out! Feedburner (like the rest of the world) has been recently purchased by Google. For all sites owned by Google, implementing Feedburner is actually rather easy, it’s the ones not owned by Google that can cause the delays!

But to tell that story I have to start at the beginning. The purpose of Feedburner is to allow your readers to subscribe to your blog through RSS. RSS is Real Simple Syndication and it allows readers to subscribe to your blog and/or site as well as allow other sites to use your content on theirs while generating traffic back to yours. Where Feedburner and RSS differ is exactly what makes Feedburner so useful and necessary to learn. Feedburner allows the blog/site owner to track who is reading/visiting your site, what exactly they are using, amount of clicks and what feeds are most popular. Having this information allows you to post more of the popular feeds and eliminate the posts that get little or no feeds at all.

The easy part was one that was already done. Our Social Media Analytics guru, Yari Velez and her talented successor, Rinita Sen, have already included my blogs on Through Feedburner’s actual site, you can see all the stats, subscribers and stats. The part where the Feedburner widgets and and chicklets are discussed is a whole other story.  

Feedburner has tabs along the top of its home page. Clicking on each tab takes you to those specific Feedburner features that you can implement on each one of your sites. This can be a bit daunting, as some sites are harder to maneuver than others. Many times, HTML codes are provided in order to embed them on your individual sites for the tracking of Feedburner subscriptions. One particular site not cooperating at the moment is ADMSP’s Posterous.

The Feedburner “chicklet” just fails to appear….so far!

Learning any new application requires time and patience. At certain points, I grunted my way through tech articles that were written over my head. Others, I laughed at how overwhelmed I felt with an area that is so manageable. Nothing is more gratifying than reaching your very own “Eureka!” moment and seeing it come together. Learning a new trade you have to be kind to yourself and allow yourself the time to understand the topic, step away from the challenge to refresh yourself when your feeling too stressed, and come back when you’re more at ease.

Feedburner and I are far from over! There are many tabs to explore and conquer, many widgets and “chicklets” to embed, and a lot more readers out there to entice. Until then, we learn, we “‘Burn,” and we Google!